Closed Won Labs
Go-to-market, rebuilt for AI agents.
Every part of go-to-market is being rebuilt around AI agents. I help companies make the move one area at a time, keeping what works and rebuilding what agents change.
Why me
Most companies have people who know the old playbook, or people who know the new tools. Few have both. I've spent years building go-to-market the traditional way, and I build with agents every day.
Closed Won OS
Six moves every company makes to win and keep customers, in the order a buyer travels. Agents do the running. People make the calls.
- Aim Who you sell to, what you sell them, and why they buy.
- Earn Getting found, trusted and chosen.
- Route Every lead tracked, scored and routed.
- Close Moving buyers to a decision faster.
- Prove Showing value fast after the sale.
- Grow Growing revenue from the clients you have.
How it works
Assess
Two weeks. I score all six areas against your own data, fix the worst gaps, and hand you a 90-day plan. US$7,500, fixed, credited in full against the build.
Choose
You pick only the areas you need.
Build, Run or Watch
For each area: I set it up once, run it for you every month, or agents watch it every day and you get what changed and what to do next.
Three ways to buy an area
Build
I set it up once, and it's yours.
Run
I run it for you every month.
Watch
Agents watch it every day, and each month you get what changed and what to do next.
The two-week assessment
In two weeks, I find where your leads come in, where they go and where they are lost, and I fix the worst of it while I am there. If there is no system for this yet, I set up the first one. Either way you finish with it working, a 90-day plan your team can run without me, and a fixed price for the rest if you want me to build it, with workflows doing the work that would otherwise take another hire.
- Price
- US$7,500, fixed
- Credit
- In full against the build, if you go ahead within 60 days
- Length
- Two weeks, ending with a 60-minute readout
- For
- Companies of about five to two hundred people whose selling keeps everyone busy while revenue stays flat
- Covers
- All six areas of Closed Won OS, scored against your own data
Results I've delivered
- A paid social programme I ran at Sustainalytics turned roughly $400K of annual spend into about $18M in pipeline and $6M to $7M in closed revenue.
- $2.5M in net-new pipeline and qualified leads tripled, from about 3,000 to 9,000 MQLs over two years.
- Go-to-market for Canada's first professional tax-return SaaS: 65% trial-to-paid and $1.8M in incremental ARR.
- Consolidated four sites into one and launched the SEO programme: organic traffic up 220%, web became the number one lead source, CAC down 20%.
Kaveh Beigi
For a decade I've built and run go-to-market for B2B companies in software, data and financial services, at director and VP level: the strategy and the plan, the systems underneath, the demand that fills them, and the content and presence that make a company credible.
Today I build that work with agents. Workflows I design do the research, the drafting, the watching and the record-keeping; people make the calls. Closed Won Labs is where I do it for clients, one area of Closed Won OS at a time.
Start with your website
The Shortlist Score reads your site the way AI agents do and shows you what they find, in about half a minute. It's free.